Go behind the scenes of real agency businesses.

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies.

Barrel Holdings incubates, acquires, and grows agency businesses. Our portfolio currently features six agencies including Barrel and BX Studio.

Join 1,000+ other agency operators and get behind-the-scenes content every week.

Bonus: Download the Agency Positioning 1-pager that we share with our agency leaders at Barrel Holdings.

Join 1,000+ other agency operators and get behind-the-scenes content every week.

Bonus: Download the Agency Positioning 1-pager that we share with our agency leaders at Barrel Holdings.

Join 1,000+ other agency operators and get behind-the-scenes content every week.

Bonus: Download the Agency Positioning 1-pager that we share with our agency leaders at Barrel Holdings.

Our Manifesto

Our Manifesto

Hello Agency operator,

We’ve been in the agency game for nearly two decades, serving clients, building teams, and grinding in the day-to-day of emails, meetings, and deliverables.

We love this game so much that we created a portfolio of agency businesses.

We’ve been humbled along the way - what works really well for one agency doesn’t necessarily translate to another and vice versa.

The only sure thing is that if you keep on experimenting and being disciplined about learning, you eventually find better ways to do things.

So, instead of overpromising with a "Scale Your Agency" course, we’re pulling the curtain and letting you get a look at some of the things happening across our agencies.

Most things on this site are free but there area few items we’ll charge for. We think they’re worth it, but no pressure to buy anything.

We hope you find a few useful ideas that you’ll try in your own firm, and we’d love to hear how things went.

Cheers,

Peter and Sei-Wook

Co-founders, Barrel Holdings

P.S. If you want to sell your agency, go to the Barrel Holdings site to see if you’re a fit for what we’re looking for and send us a note.

P.S. If you want to sell your agency, go to the Barrel Holdings site to see if you’re a fit for what we’re looking for and send us a note.

Hello Agency operator,

We’ve been in the agency game for nearly two decades, serving clients, building teams, and grinding in the day-to-day of emails, meetings, and deliverables.

We love this game so much that we created a portfolio of agency businesses.

We’ve been humbled along the way - what works really well for one agency doesn’t necessarily translate to another and vice versa.

The only sure thing is that if you keep on experimenting and being disciplined about learning, you eventually find better ways to do things.

So, instead of overpromising with a "Scale Your Agency" course, we’re pulling the curtain and letting you get a look at some of the things happening across our agencies.

Most things on this site are free but there area few items we’ll charge for. We think they’re worth it, but no pressure to buy anything.

We hope you find a few useful ideas that you’ll try in your own firm, and we’d love to hear how things went.

Cheers,

Peter and Sei-Wook

Co-founders, Barrel Holdings

P.S. If you want to sell your agency, go to the Barrel Holdings site to see if you’re a fit for what we’re looking for and send us a note.