Brought to you by Barrel Holdings

Go behind the scenes of real agency businesses.

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies.

Barrel Holdings incubates, acquires, and grows agency businesses. Our portfolio currently features six agencies including Barrel and BX Studio.

Read our Manifesto

Join 1,000+ other agency operators and get behind-the-scenes content every week.

Bonus: Download the Agency Positioning 1-pager that we share with our agency leaders at Barrel Holdings.

Join 1,000+ other agency operators and get behind-the-scenes content every week.

Bonus: Download the Agency Positioning 1-pager that we share with our agency leaders at Barrel Holdings.

Join 1,000+ other agency operators and get behind-the-scenes content every week.

Bonus: Download the Agency Positioning 1-pager that we share with our agency leaders at Barrel Holdings.

Explore AgencyHabits Content

When to Hire Freelancers vs. Full-time Employees

Talent

What Leads to Client Wins

Business Development

Price & Margin: Which Quadrant Does Your Agency Live In?

Business Development

Grading Clients & Building Your Qualification Criteria

Positioning

Getting a Prospective Client to Share Their Budget on Project Work

Business Development

Why Building a Team of Superstars is Unlikely

Talent

The List

We wouldn't be called AgencyHabits without a list of habits to share, would we?

Explore our habits

Our Book Recommendations

Managing The Professional Service Firm

Time-tested foundational basics for running a prof services biz.

Straight-Line Leadership

No-nonsense principles on taking ownership and leading through action.

Implementing Value Pricing

Clear principles behind value pricing & how a firm can go about practicing it.

Atomic Habits

Leveraging the concept of habits to live a healthier & more productive life.

Getting Things Done

Building a personal system to be productive & avoid getting overwhelmed.

Leadership and Self-Deception

The eye-opening concept of seeing others as people vs. objects

The Effective Executive

Time-tested foundational basics for being an impactful leader in an org.

Who Not How

The power of enlisting others to create leverage and achieve great things.

Our Manifesto

Hello Agency operator,

We’ve been in the agency game for nearly two decades, serving clients, building teams, and grinding in the day-to-day of emails, meetings, and deliverables.

We love this game so much that we created a portfolio of agency businesses.

We’ve been humbled along the way - what works really well for one agency doesn’t necessarily translate to another and vice versa.

The only sure thing is that if you keep on experimenting and being disciplined about learning, you eventually find better ways to do things.

So, instead of overpromising with a "Scale Your Agency" course, we’re pulling the curtain and letting you get a look at some of the things happening across our agencies.

Most things on this site are free but there area few items we’ll charge for. We think they’re worth it, but no pressure to buy anything.

We hope you find a few useful ideas that you’ll try in your own firm, and we’d love to hear how things went.

Cheers,

Peter and Sei-Wook

Co-founders, Barrel Holdings

P.S. If you want to sell your agency, go to the Barrel Holdings site to see if you’re a fit for what we’re looking for and send us a note.

Hello Agency operator,

We’ve been in the agency game for nearly two decades, serving clients, building teams, and grinding in the day-to-day of emails, meetings, and deliverables.

We love this game so much that we created a portfolio of agency businesses.

We’ve been humbled along the way - what works really well for one agency doesn’t necessarily translate to another and vice versa.

The only sure thing is that if you keep on experimenting and being disciplined about learning, you eventually find better ways to do things.

So, instead of overpromising with a "Scale Your Agency" course, we’re pulling the curtain and letting you get a look at some of the things happening across our agencies.

Most things on this site are free but there area few items we’ll charge for. We think they’re worth it, but no pressure to buy anything.

We hope you find a few useful ideas that you’ll try in your own firm, and we’d love to hear how things went.

Cheers,

Peter and Sei-Wook

Co-founders, Barrel Holdings

P.S. If you want to sell your agency, go to the Barrel Holdings site to see if you’re a fit for what we’re looking for and send us a note.