Go behind the scenes of real agency businesses.

AgencyHabits provides learnings, ideas, and resources for agency operators drawn from Barrel Holdings companies.

Barrel Holdings acquires and grows agency businesses. Want to sell your agency? See our acquisition criteria.

Read Our Manifesto

Join 1,500+ other agency operators and get behind-the-scenes content every week.

Bonus: Download the Agency Positioning 1-pager that we share with our agency leaders at Barrel Holdings.

Join 1,500+ other agency operators and get behind-the-scenes content every week.

Bonus: Download the Agency Positioning 1-pager that we share with our agency leaders at Barrel Holdings.

Join 1,500+ other agency operators and get behind-the-scenes content every week.

Bonus: Download the Agency Positioning 1-pager that we share with our agency leaders at Barrel Holdings.

Explore AgencyHabits Content

Agency Positioning: The 4-Part Framework That Makes You Easy to Buy

Marketing

How to Define Your Agency's ICP (Beyond "B2B SaaS")

Marketing

How to Scale Agency BD Beyond the Founder

Business Development

The Client Pruning Framework: How to Build a Roster That Grows With You

Business Development

Agency Cash Flow: What the P&L Isn't Telling You

Finance

What Does a Client Actually Buy When They Hire You?

Business Development

The List

We wouldn't be called AgencyHabits without a list of habits to share, would we?

Explore our habits

Our Book Recommendations

Managing The Professional Service Firm

Time-tested foundational basics for running a prof services biz.

Managing The Professional Service Firm

Time-tested foundational basics for running a prof services biz.

Straight-Line Leadership

No-nonsense principles on taking ownership and leading through action.

Straight-Line Leadership

No-nonsense principles on taking ownership and leading through action.

Implementing Value Pricing

Clear principles behind value pricing & how a firm can go about practicing it.

Implementing Value Pricing

Clear principles behind value pricing & how a firm can go about practicing it.

Atomic Habits

Leveraging the concept of habits to live a healthier & more productive life.

Atomic Habits

Leveraging the concept of habits to live a healthier & more productive life.

Getting Things Done

Building a personal system to be productive & avoid getting overwhelmed.

Getting Things Done

Building a personal system to be productive & avoid getting overwhelmed.

Leadership and Self-Deception

The eye-opening concept of seeing others as people vs. objects

Leadership and Self-Deception

The eye-opening concept of seeing others as people vs. objects

The Effective Executive

Time-tested foundational basics for being an impactful leader in an org.

The Effective Executive

Time-tested foundational basics for being an impactful leader in an org.

Who Not How

The power of enlisting others to create leverage and achieve great things.

Who Not How

The power of enlisting others to create leverage and achieve great things.

More Book Recommendations

The Business Development Collection

A specially curated collection of docs to help inspire your biz dev activities. Includes winning proposals and SOWs from Barrel Holdings agencies. Also includes the Agency Growth Engine Playbook.

Win more deals for your agency

Agency Lead Tracker

Our best practices for categorizing lead sources and types so you can track where opportunities come from.